The 90’s club wear trend is certainly making a turnaround. A decade ago, you couldn’t wear crop tops on a family picnic. Now? It’s weird if you don’t. But what makes the club wear era so profound, and who is responsible for it?

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This was an era when women were able to make a statement by rebellious dressing. “Strong” and “Sexy” were the key words! Women all around the world were inspired by feminist role models, such as Cher, The Honeyz, The Spice Girls and so on…

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Probably one of the most influential icons of that era was Destiny’s Child. They portrayed ‘go getter’ independent women, who didn’t fit into the traditional expectations of the society they lived in.

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Dee Izmail was one who coming from oppression in a man’s world background expressed her emotions through her fashion work and dressed to re-enforce resilience. Consequently she attracted clientele who reflected the same image. Hence it was only a matter of time that Destiny would connect the Child to her Covent Garden Store.

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During the late 90s Dee Izmail was already assigned by Virgin Records and heavily booked for costumes for celebrities such as the Spice Girls. Destiny’s Child members, Beyoncé, Michelle and Kelly immediately loved the looks that were picked out for them by their stylist and that’s how they started working together.

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“What about the outfits?” you ask? Dee took the bold woman’s look to a new level with her hand crafted, shimmery lurex gold fingering pieces had hems finished hand crochet open work and tassel fringe giving a beautiful airy finish to shimmering bodycon knit dress, skirts and tops. Bikini tops were already her thing. It was savage. It was sexy, but never desperate. Dee distinctively remembers being inspired by Shirley Bassey’s gold fingering dresses of the 60’s and her big statements that empowered women.

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Consisting of either long or micro mini dresses, 70s bra tops that wrapped a tiny waist with spaghetti straps and crochet sexy hot pants in yummy colours such as iridescent baby blue worn by Adrian, gold, bronze, silver and the lustrous white which was also snapped by Baby spice in the all-in one 70s bra top micro mini skirt joined at the midriff.

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Destiny’s Child girls have also worn some of Dee’s latex designs. These super sexy bodycon dresses were a second skin with an aesthetically pleasing dominance.

 

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To finish the look, Perspex lace up platform shoes that lit up from within, another trend Dee has her signature on, brought a lot of noise during the time. We have already seen this trend making its way back into the 2020’s dancefloor, as they get more and more popular amongst fashionistas.

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Fringing, cat suits, chain wear, PVC and latex are only some of the trends that are making a return, which Dee was best known for in the 90’s. Club wear is back baby! And women are already using it to redefine their roles in the 21st century.

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“Women are the more sexually desirable form. We are instinctively inspired to show our assets, but that doesn’t mean we are not worthy of respect.” says Dee. “Fashion is about breaking norms and using fabric, colour, shape & detail elements to enhance confidence within us that transcend a message through what we choose to wear and how we wear it. We’re in a world where women are judged all the time, embracing our femininity can only be a good thing in loving ourselves and enhancing our mental health. Being sexy is a part of who we are!” she adds. Dee, posing with Tallulah, rocked the red vintage dress as inspired and worn by Shirley Bassey at the Spice Up London event.