Dee Izmail is a young at heart, British fashion designer from Turkish origin who's dream as a child was to be a professionally trained dancer. Her training lead to choreography and modelling which enhanced her work in fashion as a designer. Inspired by music she evolved in the branded sector under her own label as well as producing commercial designs for the high street.

Moreover, she was encouraged by her exceptionally talented designer mother who taught her to create clothing at the early age of 12. Today the diverse collections reflect true creativity in a directional style.

At early stages, the designer launched her label back in 1989 from her first store and workshop in East London's Roman Road where she was first discovered by 'Paula Yates' who commissioned Dee to make leather 'low rise' Jeans for her.

The mid 90's brought the label an array of exciting opportunities and success after expanding her retail establishment to "Hyper Hyper" in High St.Kensington. Subsquently her Flagship store in London's Covent Garden attracted much publicity in the Celebrity arena dressing those such as 'Isla Fisher', 'Destiny's Child', 'Eddy Izzard', 'Shania Twain', 'Lulu', 'Katie Price', and notably being one of the two main designers for the 'The Spice Girls' throughout 1997.

Her intellectual achievements and creativity brought her recognition by Royal interview at the British trade mission in Korea and her stockists became wide spread through Paris, New York and Japan which lead to many other activities in retail and wholesale. A piece from her Club Wear collection had been selected to sit with 'Vivienne Westwood' stockists and showcased at the Museum of London.

Since then, The Designer's journey in the industry has opened doors to various contracts for the mainstream market and branding. She has explored business opportunities in the Far East, Turkey, Romania and the US.

With a 'Trend Setter' style Dee continues producing successful designs for Lipsy and hot dresses fro the Amy Childs brand as seen in various marketing campaigns.

The Brand now offers an exclusive luxury Couture line and Made To Order.

Dee Izmail has always been respected for her gift as a skilled crafts woman and is rebuilding a long standing ambition of an Artisan Portfolio.

Her work in fashion has benefited charities such as 'Children in Need'. Dee's Hollywood babes print collection for Geri Halliwell raised thousands and Dee continues to raise awareness for the "Kawasaki Fund" chaired by Dee whose daughter Nadia suffered the heart disease as an infant. www.kawasakifund.com